Play Ünifilm Fest
The first university film festival in Turkey, Yapı Kredi Play ÜniFilmFest, was organized by Istanbul Organization with the support of "Üniversite Medya," a TV show, and sponsored mainly by Yapı Kredi’s credit card, Play and under the auspices of the Higher Education Board (YÖK) in 2011 and 2012. The card offers exclusive privileges to university students.
More than 45,000 university students participated in the event during which the latest films directed by young talent who won awards at the most prestigious film festivals in the world were screened for free. Students also had the opportunity to participate in workshops and discussions attended by some prominent figures in Turkish cinema.
Play ÜniFilmFest, which traveled to nine universities across eight provinces in Istanbul and Anatolia, ended with the Short Film Festival. The university student who won the "Best Short Movie" competition was awarded the grand prize.