Stakeholders and Collaborations
Stakeholders are defined as the persons, groups, organizations, or systems
that can affect or be affected by the activities, objectives, policies, and
business results of organizations. The financial instruments and services
offered by the banking industry have a direct or indirect impact on a large
section of society. In this context, various stakeholder groups, particularly
customers, investors, employees, and NGOs, expect financial institutions to
generate value in economic, social, and environmental sustainability terms.
Yapı Kredi is aware of the importance of business collaborations with its
stakeholders to improve its sustainability performance. Accordingly, Yapı
Kredi meets with all its stakeholder groups through various channels at
different intervals, depending on the need. The Bank establishes platforms for
mutual dialogue with its stakeholders, which constitutes the basis of its
understanding of sustainability, and receives stakeholder feedback on all its
activities.
Yapı Kredi considers the expectations, opinions, and complaints of the
stakeholders as the primary data in evaluating both its operations and its
sustainability performance.
Through such collaborations the Bank identifies the stakeholder expectations,
which are then:
- Integrated into the product and service development processes,
- Assessed in the context of its risk management practices,
- Reflected in its environmental impact processes,
- Assessed in shaping its corporate social responsibility projects.
Yapı Kredi operates in consideration of all its internal and external
stakeholders' expectations. These efforts are realized in the context of the
strategy defined by the Sustainability Committee. In setting its strategic
expectations, Yapı Kredi takes into consideration the expectations of its
internal and external stakeholders, national and international initiatives and
trends, and also its Environmental, Social and Governance ESG indexes and
ratings. The Bank's sustainability efforts are evaluated under four main
categories: "Climate Crisis and Environment, Risk Management and Corporate
Governance, Sustainable Finance, the People and Society."
Stakeholder groups and methods of communication:
Employees:
Sustainability Reports, Evreka Idea Management Platform, Bizler Plus intranet,
Biz TV, poster boards, internal announcements, Ethics Hotline, AloIK (HR)
Hotline, Ask HR, Employee Engagement Program - Call Center 44 for Yapı Kredi
Employees, Internal Customer Satisfaction Surveys, Yapı Kredi Banking Academy
training sessions, HQ videowall screens, CSR projects, Yapı Kredi Volunteers
Platform, budget meetings and roadshows, Leaders Summit, activities for
employees, A Day at HQ and A Day at the Branch activities, cross-visits
between HQ and branches, sales summit, yapikredisporkulubu.org.tr
Shareholders, Investors, Analysts: General assembly meetings
and minutes, Integrated Annual Report, Quarterly Report, Financial Reports, Public
Disclosure Platform, Corporate Governance Principles
Compliance Report, rating reports, analyst and investor meetings,
teleconference and e-mail interviews, social media, corporate website, press
releases
Customers: All corporate websites, Yapı Kredi Mobile, Yapı
Kredi Website, branches, Customer Call Center, Integrated Annual Report, Yapı
Kredi Banking Academy, financial reports, social media accounts, events, email
and SMS notification, media, advertising and promotional campaigns, Customer
satisfaction surveys,
yapikredi.com.tr,
afife.org,
yapikredisanalmuze.com,
yapikrediinvestorrelations.com, ,
engelsizbankacilik.net,
worldcard.com.tr,
adioscard.com,
adiospremium.com.tr,
crystalcard.com.tr,
yapikrediplay.com.tr,
taksitcikart.com.tr,
tlcard.com.tr,
yapikredipos.com.tr,
ykbticarikartlar.com, ykyatirim.com.tr,
yatirimdunyam.com.tr,
yapikrediportfoy.com.tr, ykleasing.com.tr,
yapikredifaktoring.com.tr, ykykultur.com.tr,
yapikrediyayinlari.com.tr, afife.org,
ykteknoloji.com.tr,
yapikredikobi.com.tr,
yapikrediozelbankacilik.com.tr,
NGOs:
Joint corporate social responsibility projects, project meetings, Yapı Kredi
Volunteers’ activities, sponsorships, corporate
website, memberships
Universities: Yapı Kredi Banking Academy, Academic Summit,
Koç University Yapı Kredi Finance Chair, corporate social responsibility
projects, campus branches, sponsorships, scholarships
Suppliers: Face-to-face interviews, tenders, corporate
website, audits, email, mail, telephone, fax
Community: Corporate social responsibility projects,
sponsorships, press releases, YKKSY activities
Banking Sector: Banks Association of Turkey Membership and
sector associations memberships
Public Agencies and Regulators: Audit Reports, official
correspondence, audits, Corporate Governance Principles Compliance Report,
meetings, forums, and conferences
Media:
Corporate website, affiliates’ websites, press releases, press meetings,
advertisements, commercials, social media accounts, Sustainability Reports,
exclusive reports, and interviews
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