Yapı Kredi regards all individuals and organizations that affect and are directly affected by its operations as its stakeholders. The Bank holds meetings with stakeholders through a variety of communications channels and at varying intervals based on need. One of the core aspects of Yapı Kredi’s sustainability approach, stakeholder engagement is ensured through mutual dialogue platforms, which enable the Bank to receive stakeholder feedback on all its activities. Stakeholder expectations, comments and complaints are regarded as the primary form of feedback for evaluating both the Bank’s operations as well as its sustainability performance.
Stakeholder groups and methods of communication
Employees: Sustainability Reports, Evreka Idea Development Center, Bizler Plus intranet, Biz TV, poster boards, internal announcements, ethics hotline, AloİK (HR) Hotline, 44 Employee Engagement Program - Call Center for Yapı Kredi Employees, 44 Center, internal customer satisfaction surveys, Yapı Kredi Banking Academy training sessions, Banking Base and Plaza Building videowall screens, CSR projects, Yapı Kredi Volunteers Platform, budget meetings and roadshows, Leaders Summit, activities for employees, Safir Development Program, cross-visits between HQ and branches “A Day at HQ” and “A Day at the Branch”, , sales summit
Shareholders, Investors, Analysts: General assembly meetings and minutes, Annual Report, Quarterly Report, Financial Reports, Public Disclosure Platform, Sustainability Report, Corporate Governance Principles Compliance Report, rating reports, analyst and investor meetings, teleconference and e-mail interviews, social media, corporate website, press releases
Customers: Customer satisfaction surveys, Yapı Kredi Banking Academy, financial reports, Annual Report, Sustainability Report, corporate website, social media accounts, events, call center, branches, e-mail notification, media, advertising and promotional campaigns, yapikredi.com.tr, worldcard.com.tr, playcard.com.tr, adioscard.com.tr, adiospremium.com.tr, crystalcard.com.tr, taksitcikart.com.tr, vadaaclub.com.tr, code.yapikredi.com.tr, tlcard.com.tr, yapikredipos.com.tr, ykbticarikartlar.com, yapikredimortgage.com, ykprivate.com.tr, engelsizbankacilik.com, afife.org, yapikrediportfoy.com.tr, worldcard.com.az, ykyatirim.com.tr, yapikredileasing.com.tr, yapikredifaktoring.com.tr, yapikredikobi.com.tr
NGOs: Joint corporate social responsibility projects, project meetings, yapı kredi volunteers’ activities, Sponsorships, Sustainability Reports, corporate website, www.engelsizbankacilik.com, memberships.
Universities: Yapı Kredi Banking Academy, Academic Summit, Koç University Yapı Kredi Finance Chair, MEF University Yapı Kredi Banking and Insurance Academic Program, corporate social responsibility projects, campus branches, sponsorships, scholarships.
Suppliers: Face-to-face interviews, tenders, corporate website, audits, e-mail, mail, telephone, fax.
Community: Corporate social responsibility projects, sponsorships, press releases, Sustainability Report, yapikredisporkulubu.org.tr, yapikredikss.com.tr, YKKSY activities.
Banking Sector: Banks Association of Turkey Membership and sector associations memberships.
Public Agencies and Regulators: Audit Reports, official correspondence, audits, Corporate Governance Principles Compliance Report, meetings, forums and conferences.
Media: Corporate website, subsidiaries’ websites, press releases, press meetings, advertisements, commercials, social media accounts, Sustainability Reports, exclusive reports and interviews.