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Business Model

Yapi Kredi’s strategic business unit based service model consists of three major segments:

  • Retail Banking (including Individual, SME and Card Payment Systems)
  • Corporate & Commercial Banking
  • Private Banking and Wealth Mangement

According to Yapı Kredi’s organisational structure, Yapı Kredi Leasing, Yapı Kredi Factoring as well as Yapı Kredi Bank Nederland, Yapı Kredi Bank Moscow and Yapı Kredi Bank Azerbaijan are under the coordination of corporate and commercial banking. Yapı Kredi Asset Management, Yapı Kredi Invest and Yapı Kredi B Type Investment Trust are under the coordination of private banking and wealth management. Other subsidiaries include Yapı Kredi Koray Real Estate Investment Trust, Banque de Commerce et de Placements as well as Yapı Kredi Cultural Activities, Arts and Publishing.

Individual banking serves customers with total personal financial assets up to TL 500 thousand, sub-segmented under mass and affluent to provide the most suitable products and the highest quality service.

Products and Services

Mortgages, Home Equity Loans, Home Improvement Loans, General Purpose Loans, Auto Loans, FordFinans, Individual Flexible Account, Product Bundles, Bill Payments, Regular Payments, Rent Payments, University Payments, Safety Deposit Box, Deposits (Time Deposit, Demand Deposit, Flexible Time Deposit, Fund Deposit, Gold Deposit, 5D Deposit), Scrap Gold Collection, Working Account, Private Pensions, Health insurance, Life insurance, Property and Casualty Insurance, Snowball, My first money, Dowry Deposit, House Deposit, Findeks Package

Key Highlights YE16

  • Number of Customers: 11.4 million
  • Branches: 854
  • Relationship Managers: 1,764
  • Contribution to Total Revenues: 23% (including Card Payment System)

SME banking serves companies with an annual turnover of less than US$ 10 million.

Products and Services

Commercial Instalment Loans, Revolving Loans, Flexible Commercial Accounts, Product Bundles, POS and Merchant Services, Agricultural Loans, Cash Management Products, Investment Products, Commercial Credit Cards, Commercial Purchasing Cards, Corporate Mobile Banking, Verimli Kart, SME web site

Key Highlights YE16

  • Number of Customers: 1.5 million
  • Branches: 854
  • Relationship Managers: 2,163

Credit cards are offered to individual customers over the age of 18 with the required minimum income and corporate customers. POS products are offered to merchants who accept credit cards. Yapı Kredi has been leader in credit cards since 1988. The Bank has licensing partnerships with Anadolubank, TEB, Vakıfbank and AlBaraka Türk.

Products and Services

Worldcard, World Gold, World Platinum, Play, taksitçi, World Eko, Opet Worldcard, Fenerbahçe Worldcard, KoçAilem Worldcard, adios, adios Premium, Crystal, World Business, Debit cards, (TLcard, Play TLcard, Business TLcard), World Gift Card

Key Highlights YE16

  • Number of Cards: 10.5 million
  • Number of Customers: 5.8 million
  • Number of POS: 544 thousand

Corporate and commercial banking serves companies with annual turnover of more than US$ 10 million, sub-segmented under commercial (between US$ 10 -100 million) and corporate (over US$ 100 million)

Products and Services

Letter of Guarantee, Money Transfers, Working Capital, Long-Term Loans, Project Finance, Direct Debit, BANKOTM-OHES, Payment Products, Collection Products, Business Cards, POS, Public Payments, Derivatives, Import and Export Letter of Credit, Documentary Collection, Payments, Letters of Guarantee, Import and Export Financing Products (ECA’s, Banker’s Acceptance, Post Financing, Trade Loans, Forfaiting, Import and Prefinancing Promissory Note Avalisation, T.Eximbank Credits), Corporate Finance Advisory, Financial Advisory, Merger and Acquisition Financing, Capital Structure Advisory

Key Highlights YE16

  • Number of Customers: 39 thousand
  • Branches: 54
  • Relationship Managers: 591

Private banking and wealth management serves customers with total personal financial assets above TL 500 thousand. Yapı Kredi maintains its leadership position in private banking both in terms of total customer asset size and distribution network thanks to its customer centric approach and large service network.

Products and Services

Mutual Funds, Yapı Kredi Bills and Bonds, Private Sector Bills, Indexed Time Deposits, Fund Deposits, Equity, TradeBOX, FXBOX, Warrants, TurkDEX Transactions, Futures and Options, Structured Products, Derivatives, Smart Fund Basket

Key Highlights YE16

  • Number of Customers: 25 thousand
  • Branches: 22
  • Relationship Managers: 174

Yapı Kredi Leasing

Established in 1987, Yapı Kredi Leasing is 99.99% owned by Yapı Kredi. Having been the sector leader for the past eight years, Yapı Kredi Leasing holds a market share of 19.9% in leasing receivables as of the end of 2016. Drawing from its extensive experience, Yapı Kredi Leasing provides smart leasing solutions and constant support to its customers through 14 branches and an expert team of 141. Additionally, it is constantly developing new products for niche areas such as renewable energy projects and large-scale hospital investments, leveraging on unique partnership agreements with local and global suppliers to deliver creative solutions.

In 2016, Yapı Kredi Leasing sustained its leading position in the sector. It continued to secure financing for machinery investments in the real sector, especially for the manufacturing and construction equipment industries.

Yapı Kredi Leasing aims to maintain its sector leadership, enhance its customer network and sector positioning in 2017.

Yapı Kredi Factoring

Established in 1999 and 99.95% owned by Yapı Kredi, Yapı Kredi Factoring has been the sector leader in factoring turnover for the last 16 years thanks to its robust capital structure and performance, wealth of experience, high quality service and an expert team of 118 employees.

Yapı Kredi Factoring has a market share of 18.0% in total transaction volume, and 16.7% in export factoring. In addition, the company reached a total transaction volume of TL 22 billion, of which 84% is derived from domestic transactions and 16% from international transactions. Yapı Kredi Factoring renders factoring services across the country through its HQ in Istanbul and branches in Adana, Ankara, Antalya, Beyoğlu, Bursa, Güneşli, Izmir, Kadıköy and Kartal. In 2016, Yapı Kredi Factoring diversified its funding sources with a bond issuance to provide financing to its customers at a more cost-effective rate.

The synergy created by the close relationship with Yapı Kredi and the Bank’s national sales and service network in particular, constitutes one of Yapı Kredi Factoring’s most important service and competitive advantages.

Since 2002, Yapı Kredi Factoring has been ranking among the top companies in the Factors Chain International’s Best Export Factoring Company index worldwide. In 2016, the Company ranked third with a service quality of “excellent”. Yapı Kredi Factoring is also a member of the Amsterdam-based FCI as well as a member of the Turkish Factoring Association.

Yapı Kredi Factoring aims to increase customer numbers and penetration in all segments in 2017, while deepening relationships with existing customers.

Yapı Kredi Bank Nederland

Yapı Kredi Bank Nederland offers a wide array of products and services in retail, corporate and private banking. The bank’s main objective is to support Yapı Kredi’s customer base residing abroad. The bank, whose shares are fully owned by Yapı Kredi, serves its customers through its head office in Amsterdam with 51 employees.

In 2016, the bank continued to perform favourably despite regulatory pressure and volatile market conditions. Yapı Kredi Bank Nederland offers savings and deposit products to more than 14 thousand customers in the area of retail banking. In corporate banking, the bank provides structured commodity finance and trade finance solutions leveraging on synergies with Yapı Kredi and UniCredit. While continuing its trade finance activities where market conditions play a key role, Yapı Kredi Bank Nederland, provides its corporate customers marine finance, project finance, cash management as well as Islamic Banking products. In the area of correpondent banking, the bank assesses the opportunities presented by money and capital markets based on its balance sheet requirements.

In 2017, the bank will focus on sustaining its customer satisfaction at the highest level while increasing profitability by managing its risks effectively. The pilot internet banking service, made available only to a selected group of customers in 2016, will be offered to the entire customer base in 2017.

Yapı Kredi Malta

Yapı Kredi Bank Malta was established in 2014 and started to operate in 2015. The bank mainly focuses on serving Yapı Kredi’s corporate and commercial customers. By the end of 2016, the Bank increased its total loan volume by 102%, reaching EUR 143 million. While this rise in total loan volume is directly reflected in the bank’s profitability, the Bank continued to take positive steps regarding its performance and its compliance to regulations by taking into account legal requirements.

In 2017, the bank will concentrate on expanding its customer base and increasing its profitability by strengthening its presence in the market, while considering the relevant risk management factors.

Yapı Kredi Bank Moscow

Established in 1988, Yapı Kredi Bank Moscow is 99.84% owned by Yapı Kredi and is the first Turkish bank to offer banking services in Russia. The bank supports Turkish companies operating in Russia as well as some selected Russian companies, primarily operating in construction, industrial production, textile, trade and tourism. Thus, Yapı Kredi Moscow has been playing a pivotal role in strengthening commercial ties between Turkey and Russia for almost 30 years.

2016 has been a challenging year for Yapı Kredi Bank Moscow, due to sluggish economic growth, currency volatility and geopolitical developments. However, the Bank was able to register a solid performance with focus on diversification of its customer base, efficiency and asset quality. In the first half of the year, the bank focused on loan growth while in the second half of the year, its focus shifted towards liquidity management and deposit collection.

In 2017, Yapı Kredi Bank Moscow aims to continue its corporate and commercial banking operations in a selective manner while maintaining its resilient asset quality.

Yapı Kredi Bank Azerbaijan

Yapı Kredi Bank Azerbaijan was established in 1998 and is 99.80% owned by Yapı Kredi. The bank provides a wide range of products and services in retail and corporate banking through its 14 branches located in Baku, Ganga and Sumgait. In 2016, the bank’s number of customers increased by 9% annually, reaching 244.7 thousand.

In 2016, although the economic turmoil in the country continued, the bank delivered a successful performance maintaining its strong liquidity, funding and capital positions. The bank focused on expanding its customer base and improving its efficiency as well as its asset quality. The bank’s CAR realized as 14.7% as of 2016.

In 2017, the bank aims to carry on its retail and corporate banking activities in a selected manner, while further improving its alternative revenue generation capabilities and sustaining its solid asset quality.

Yapı Kredi Asset Management

Established in 2002, Yapı Kredi Asset Management is one of the leading asset managers in Turkey. The company has 62 employees and serves customers of different asset classes with personalised research, analysis and solid risk management infrastructure.

Yapı Kredi Asset Management, strives to meet investors’ needs in the best way possible through a wide range of products and services including 35 mutual funds, 21 private pension funds as well as retail and corporate private asset management models in diversified asset classes designed to fit investors’ requirements and investment consultancy. Yapı Kredi Asset Management successfully maintained its second ranking in mutual funds with a market share of 17.1% and its total assets under management reached an all-time high of approximately TL 16 billion.

The company’s successful progress in the international area has been recognised by prestigious awards. Various prestigious local and global institutions awarded Yapı Kredi Asset Management as Turkey’s best asset management company in different categories in 2016.

In line with the new regulations, Yapı Kredi Asset Management will keep creating innovative solutions in 2017 too, as a response to the changing needs of its customers according to their risk profiles. In this direction, the company aims to further strengthen its pioneering position in the sector.

Yapı Kredi Invest

Yapı Kredi Invest is among Turkey’s leading investment houses with more than 20 years of experience in capital markets. As a 99.98% owned subsidiary of Yapı Kredi, the company effectively utilises the Bank’s wide branch network in reaching over 116 thousand retail and institutional customers. Aiming to be a one-stop shop in delivering solutions for its customers, Yapı Kredi Invest handles a wide range of transactions ranging from domestic and international equities to sophisticated derivative products and advisory services with its 298 experienced employees.

Yapı Kredi Invest carries on to prioritise digital channels to develop simple and rapid solutions tailored to meet customer needs. Meanwhile, remaining close to customers to better satisfy their needs and support their decision making process with in-depth research remains a fundamental element of the company culture.

Yapı Kredi Invest consistently ranks amongst the top tier investment institutions vis-à-vis business volume and profitability. Despite challenging market conditions in 2016, the company maintained its leadership position in terms of net income generation, as has been the case since 2008.

In 2017, Yapı Kredi Invest will continue to offer its customers unique, high quality products tailored to meet their needs in changing market conditions to ensure sustainable growth and development. Yapı Kredi Invest will also continue to invest in its infrastructure in order to better serve the needs of its customers.

Yapı Kredi Koray Real Estate Investment Trust

Established in 1996 and 30.45% of which owned by Yapı Kredi, Yapı Kredi Koray Real Estate Investment Trust operates in both residential and commercial real estate development. The company is publicly traded in Borsa Istanbul with a market capitalisation of TL 48 million as of the end of 2016. In 2016, the Company merged with its fully-owned subsidiary Gelişim Real Estate Trading Inc. Also in progress in 2016 were sales of residencies and rental agreements for commercial spaces as part of the Ankara Çankaya Project. The goal for 2017 is to complete the sale of all residences and rental agreements of commercial spaces that are a part of the project.

Banque de Commerce et de Placements (BCP)

Established in 1963 and 31% owned by Yapı Kredi, Banque de Commerce et de Placements (BCP) is a Swiss bank headquartered in Geneva with branches in Luxembourg and Dubai. BCP offers its clients the full service range of a Swiss bank. The bank specializes in commodity trade finance, foreign trade fianance and asset management as part of its core activities, supported by treasury services and correspondent banking. In 2016, BCP handled a world-wide international commodity financing volume of CHF 21 billion and operates with a Tier 1 capital ratio of 14.8% as of the end of 2016. The Bank is rated as investment grade by Fitch Ratings.

Allianz Yaşam ve Emeklilik

Allianz Yaşam ve Emeklilik operates in private pension and life insurance, offering individual and corporate customers a wide range of tailored products. Allianz, one of the largest insurance companies and asset management groups in the world, became the main shareholder of Yapı Kredi Pension Fund on 12 July 2013 by purchasing 80% of its shares. On 27 September 2013, the name of the company was changed to Allianz Yaşam ve Emeklilik. Yapı Kredi remained a 20% shareholder in the company to support its long-term strategic partnership with Allianz. Yapı Kredi also has a 15 year exclusive bancassurance agreement with Allianz. Accordingly, customers continue to benefit from insurance and private pension products through Yapı Kredi's extensive branch network and innovative alternative delivery channels.

Yapı Kredi Cultural Activities, Arts and Publishing

Established in 1984 and fully owned by Yapı Kredi, Yapı Kredi Cultural Activities, Arts and Publishing (YKKSY) is one of the most reputable culture and arts companies in Turkey. YKKSY presents important publications, cultural events and exhibitions to the society.

Yapı Kredi Cultural Center organized 5 exhibitions and 90 art events in 2016 with around 38 thousand attendees. One of the major exhibitions of the year, which was also supported by Beşiktaş Municipality, was “Yaşar Kemal in the Eyes of Ara” that showcased Yaşar Kemal’s photographs taken by Ara Güler. The exhibition prepared by Yapı Kredi Cultural Activities, Arts and Publishing included 43 photographs exclusively selected out of 125 photographs in the catalogue of the exhibition. The said images cover a period of Yaşar Kemal’s life between the first years of his arrival in Istanbul until his death.

Another significant exhibition organized by YKKSY in 2016 was “Sevgilerde/ Behçet Necatigil is 100 Years Old.” The exhibition held on the occasion of the 100th birth anniversary of Behçet Necatigil, the great master of Turkish poetry showcased family portraits of the poet as well as his official documents, manuscripts, poetry, letters, books and personal belongings.

Yapı Kredi Publications (YKY) published 221 new titles and 856 reprints, a total of around 4 million books in 2016. During the year, around 150 school and library events brought together over 40 thousand students, teachers and librarians with authors and editors. In addition to these events YKY founded applied educational projects that support the development of self-expression and boost self-confidence in students in the name of legendary Turkish writers. Sabahattin Ali Literature School and Nâzım Hikmet Summer School programs enabled participants to create original works of art, images and objects and strengthened their visual and mental memory. The objective of the programs was to support and develop the creative processes where students can express their emotions. The programs encouraged children and young people to approach literary works with raised awareness and creative spirit.

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