About Yapı Kredi
Yapı Kredi, the fourth largest private bank in Turkey with TL 286.5 billion of assets (USD 82 billion), has been dedicated to deliver since its establishment in 1944. One of the 10 most valuable brands in Turkey, Yapı Kredi is a strong franchise with inherent culture of customer-centric core banking focus, innovative banking technologies and sustainable value generation. The Bank ranks 4th in total cash and non-cash loans with 10.5% market share, 4th in total cash loans with 9.7% market share and 6th in total deposits with 10.1% market share among banks.
The Bank has clear and unique strategic guidelines aimed at achieving profitable and sustainable growth together with increasing customer satisfaction. Yapı Kredi’s strategy is based on healthy and consistent growth focused on core banking activities; strong and sustainable profitability, disciplined cost control and efficiency gains as well as superior and long-lasting customer satisfaction.
Yapı Kredi has a strong shareholding structure which ensures sustainable and profitable growth. The Bank’s main shareholder is Koç Financial Services (KFS) with 81.8% ownership. KFS is a 50%-50% joint venture between Koç Group and UniCredit Group. The remaining 18.2% is publicly traded on Borsa Istanbul. In addition, the Global Depository Receipts that represent the Bank’s shares are quoted on the London Stock Exchange.
Yapı Kredi is a fully integrated financial services group supported by domestic and international subsidiaries. The Bank serves its customers through (i) retail banking (comprising of individual banking, Small and Medium Size Enterprises (SME) banking and card payment systems), (ii) corporate and commercial banking, and (iii) private banking and wealth management supported by domestic subsidiaries in asset management, brokerage, leasing and factoring as well as international banking operations in the Netherlands, Russia, Azerbaijan and Malta.
The Bank provides high quality products and services to its loyal and diversified active customer base of 13.1 million (total: 22.9 million) through a widespread service network. Yapı Kredi’s branch network consists of 908 branches covering all regions of Turkey supported by a young and dynamic employee base of 19,391people. In addition, Yapı Kredi has advanced alternative delivery channels (ADCs) which handle 90% of total banking transactions. The Bank’s ADCs comprise of an ATM network with 4,255 ATMs, innovative internet banking, leading mobile banking, direct banking, three call centers and 538 thousand POS terminals.
Yapı Kredi maintains leading positions in value generating services and products. In credit cards, Yapı Kredi has been the market leader for the last 26 years and maintains leadership position in outstanding volume (21.7% market share), issuing volume (19.7% market share), acquiring volume (20.8% market share) and number of credit cards (17.9% market share). The Bank also has leading positions in leasing (#1 with 19.7% market share), factoring (#1 with 19.4% market share), mutual funds (#2 with 18.6% market share) and brokerage (#3 with 6.9% market share).
* Updated based on 1H17 results. Factoring, leasing, brokerage market shares and rankings based on 1Q17.