About Yapı Kredi
YapıKredi, the fourth largest private bank in Turkey as of 2017 with TL 320.1 billion of assets (USD 84 billion), has been dedicated to deliver since its establishment in 1944. One of the 10 most valuable brands in Turkey, YapıKredi is a strong franchise with inherent culture of customer-centric core banking focus, innovative banking technologies and sustainable value generation. The Bank ranks 3rd in total cash and non-cash loans with 10.3% market share, 5th in total cash loans with 9.5% market share and 6th in total deposits with 10.0% market share among banks.
The Bank has clear and unique strategic guidelines aimed at achieving profitable and sustainable growth together with increasing customer satisfaction. YapıKredi’s strategy is based on healthy and consistent growth focused on core banking activities; strong and sustainable profitability, disciplined cost control and efficiency gains as well as superior and long-lasting customer satisfaction.
YapıKredi has a strong shareholding structure which ensures sustainable and profitable growth. The Bank’s main shareholder is Koç Financial Services (KFS) with 81.8% ownership. KFS is a 50%-50% joint venture between Koç Group and UniCredit Group. The remaining 18.2% is publicly traded on Borsa Istanbul. In addition, the Global Depository Receipts that represent the Bank’s shares are quoted on the London Stock Exchange.
YapıKredi is a fully integrated financial services group supported by domestic and international subsidiaries. The Bank serves its customers through (i) retail banking (comprising of individual banking, Small and Medium Size Enterprises (SME) banking and card payment systems), (ii) corporate and commercial banking, and (iii) private banking and wealth management supported by domestic subsidiaries in asset management, brokerage, leasing and factoring as well as international banking operations in the Netherlands, Azerbaijan and Malta.
The Bank provides high quality products and services to its loyal and diversified active customer base of 13.3 million (total: 23.5 million) through a widespread service network. YapıKredi’s branch network consists of 866 branches covering all regions of Turkey supported by a young and dynamic employee base of 18,839 people. In addition, YapıKredi has advanced alternative delivery channels (ADCs) which handle 91% of total banking transactions. The Bank’s ADCs comprise of an ATM network with 4,338 ATMs, innovative internet banking, leading mobile banking, direct banking, three call centers and 532 thousand POS terminals.
YapıKredi maintains leading positions in value generating services and products. In credit cards, YapıKredi has been the market leader for the last 28 years and maintains leadership position in outstanding volume (21.6% market share), issuing volume (19.5% market share), acquiring volume (20.3% market share) and number of credit cards (17.7% market share). The Bank also has leading positions in leasing (#1 with 20.7% market share), factoring (#1 with 15.3% market share), mutual funds (#2 with 18.9% market share) and brokerage (#4 with 7.1% market share).
*Updated based on 2017 results. Factoring, leasing, brokerage market shares and rankings based on 2017.