Yapı Kredi

Turkey’s first privately-owned bank with a nationwide presence, Yapı Kredi (YKB) is the fourth largest private bank with total assets of YTL 64.6 bln as of June 2008.

Yapı Kredi, through its innovative products and services, is one of the Turkish banking sector's standard-setters. As of June 2008, Yapı Kredi has a 10.3% market share in total cash loans and a 9.6% market share in total deposits. The Bank is sector leader in credit cards (23.5%), leasing (15.1%) and factoring (19.4%). YKB also ranks second in mutual funds (18.5%) and third in private pension funds (15.2%).

Through a customer-centric strategy and segment-based service model, Yapı Kredi has an extensive customer base to which it delivers a comprehensive array of retail, SME (Small and Medium Size Enterprises), corporate, commercial, and private banking products and services as well as asset management, leasing, private pension, insurance, and brokerage services.

Yapı Kredi has financial subsidiaries in Turkey that complement the Bank's strong, segment-based business structure and also international banking operations located in the Netherlands, Russia, and Azerbaijan.

Yapı Kredi controls one of the most extensive branch and alternative delivery channel networks in the Turkish banking sector. As of June 2008, YKB has the third largest branch network in Turkey with 791 branches. In addition to its branch network, YKB has a network of 2,220 ATMs and also provides award winning internet and telephone banking applications to its customers.

Yapı Kredi's principal shareholder, Koç Financial Services (KFS), the 50-50% joint venture between UniCredit and Koç Group, controls a 81.8% stake in the Bank while minorities' stake is 18.2%. The Bank's shares are traded on the Istanbul Stock Exchange and on the London Stock Exchange. Koç Holding is Turkey’s largest industrial and services group with leading positions in almost every sector it operates, supported by the largest distribution network and the richest customer database in Turkey. Koç Holding is the only Turkish company in Fortune 500 and owns the largest international network of Turkish origin with operations in 30 countries. UniCredit Group is one of the largest banking and financial services organizations in Europe with a network of 9,000 branches and strong local roots in 23 countries. Its international network is made of branches, representative offices and small banking subsidiaries in 50 countries worldwide.

Yapı Kredi: Firsts & Innovations
A pioneer in retail banking and innovation, YKB introduced many firsts in the banking sector leveraging its technological leadership and differentiated banking approach.

• 1967: Introduced computerization to the Turkish banking sector
• 1980s: Introduced personal loans, credit cards, debit cards, automatic teller machines and a variety of investment products to the public
• 1984: Introduced the first online banking program between branches throughout its branch network
• 1985: Laid the foundations of today’s corporate banking products and services under the “wholesale commercial banking” name
• 1986: Became the first Turkish bank to issue bonds and certificates in international capital markets
• 1991: Introduced Turkey’s first telephone banking service
• 2002: Launched Turkey’s leading credit card platform “World”
• 2006: Successfully completed one of the Turkish banking sector’s biggest and most complex mergers.
• 2007: Set new standards in Turkey’s credit card market by restructuring its credit card platform, “World”. The new system is structured under one brand and card under the umbrella of “World” and allows customers to select the services they wish to be incorporated into their chosen credit card for the first time
• 2008: By implementing brand sharing agreements with Vakıfbank (Nov ‘07) and Fortis (Feb ’08) (agreement with Anadolubank to be implemented by end-2008), Yapı Kredi created Turkey’s largest credit card brand network with over 10 million “World” branded credit cards

Today, under the umbrella of Koç Financial Services (KFS) – the equal partnership between Koç Group and UniCredit, Yapı Kredi is committed to success through its powerful vision, its customer-centric approach, a strategy focused on profitability and growth, the importance it gives to its values, its strong shareholders, and a corporate structure that conforms to international standards.