Vision
Yapı Kredi’s vision is to become undisputed leader of the finance sector through sustainable growth and value creation and be the first choice of customers and employees.
Values
Freedom:
Yapı Kredi people can always clearly and easily express their ideas in any given situation. For this purpose, they use the appropriate means in a constructive way. They act freely within the framework of the Bank’s values and participate in activities contributing to the future of the corporation.
Fairness:
Yapı Kredi people act in a steady and consistent manner towards their colleagues, customers and the parties working with the Bank and treat them on the basis of equal opportunity without considering any personal interest. Yapı Kredi people make decisions after evaluating the situation objectively and act in accordance with their values and commitments while fulfilling their corporate and social responsibilities.
Transparency:
Yapı Kredi people share the corporate information relevant to their fields with their colleagues, customers and the parties working with the Bank in a transparent, clear and timely manner within the framework of confidentiality principles and assure that this information is accessible by all relevant parties. Yapı Kredi people express their real opinions with the same degree of transparency.
Trust:
Yapı Kredi people create trust among their colleagues, customers and the parties working with the Bank through their banking knowledge and skills and their commitment to corporate values. Yapı Kredi people trust the people to whom they give responsibility and authority. They do not make promises that they cannot keep. They demonstrate ownership for the problems and mistakes, find solutions and pursue the results.
Respect:
Yapı Kredi people listen to their colleagues and customers, irrespective of their identities, in order to understand them and care about what has been said. They respect the opinion of others and know that others will also attach importance to their ideas and opinions.
Strategy
The key strategic objectives of Yapı Kredi are to become the leader in the segments/businesses with higher returns on capital/growth potential and to become the leanest player in the market with the best cost/income ratio, most effective sales force and outstanding risk management. Going forward, execution of cost management measures and excellence in credit and market risk management will be key in achieving its strategic objectives.
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