Vision
Yapı Kredi's vision is to become the undisputed leader of the finance sector through sustainable growth and value creation and to be the first choice of customers and employees.
Values
Freedom:
Yapı Kredi employees can always express their opinions openly and easily under any circumstance. To this end, they use the appropriate means in a constructive way. They act freely within the framework of the Bank's values and participate in activities contributing to the future of the corporation.
Fairness:
Yapı Kredi employees treat their colleagues, customers and the Bank’s stakeholders in a consistent manner on the basis of equal opportunity without considering any personal interest. Yapı Kredi employees make decisions after evaluating every situation objectively and act in accordance with their values and commitments while fulfilling their corporate and social responsibilities.
Transparency:
Yapı Kredi employees share the corporate information relevant to their fields with their colleagues, customers and the Bank’s stakeholders in a transparent, clear and timely manner within the framework of confidentiality principles and ensure that this information is accessible by all relevant parties. Yapı Kredi employees express their real opinions with the same degree of transparency.
Trust:
Yapı Kredi employees place trust among their colleagues, customers and the Bank’s stakeholders through their banking knowledge and skills and their commitment to corporate values. Yapı Kredi employees keep their promises promptly, completely and in a manner most consistent with corporate values; they do not make promises they cannot keep. They demonstrate ownership for the problems and mistakes, find solutions and monitor the results.
Respect:
Yapı Kredi employees listen to their colleagues and customers, irrespective of their identities, to understand them and take what has been said seriously. They respect the opinion of others and know that their opinions and ideas will be taken seriously as well.
Strategy
With an objective to achieve sustainable value generation, Yapı Kredi’s strategy is focused on:
- Healthy and steady growth based on outstanding performance of core commercial banking activities
- Sustainable profitability driven by:
• Clear focus on customer satisfaction
• Sound banking approach with strong emphasis on liquidity and return on capital, and
• Strong focus on employee satisfaction
- Continuous search for efficiency enhancements and strong focus on asset quality and risk management
In view of the challenging environment in 2009 Yapı Kredi has adopted a flexible approach to proactively align its strategy and priorities to the rapidly changing environment with an objective to maintain profitability. Yapı Kredi is taking advantage of this period to further focus on customer satisfaction, efficiency and productivity so as to be best positioned for rapid growth when macroeconomic conditions stabilise.
Yapı Kredi is one of the most experienced financial institutions in Turkey with a dynamic character and significant growth and profitability potential. Supported by the strong managerial expertise and technical know-how of UniCredit and synergies with the Koç Group, Yapı Kredi will continue to be one of the leading players in the Turkish banking sector.
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